Thousands of women are trafficked and
sold for sex in Minnesota each year.
A vicious cycle of violence, abuse, incarceration and addiction, sex trafficking is an epidemic both globally and nationally. Breaking Free, a St. Paul non-profit serving women involved in systems of abuse, exploitation, and prostitution/sex trafficking, has teamed up with Minneapolis ad agency Clarity Coverdale Fury and other local talents to bring this issue to life via a public service announcement campaign.
"Backwards Truth," the star of the campaign, is a 60-second spot featuring a unique creative treatment. The first half of the spot tells a story of a young woman involved in "the life" (the term used by victims of prostitution) and then, line by line and frame by frame, her story is reversed to tell an opposite tale of survival.
Musician Claire Monesterio of all-female collaboration GRRRL PRTY, a rising star in the Minneapolis hip hop scene, wrote and recorded the track on this video.
Breaking Free thanks the following for their contributions to this campaign: